Every brand we work with is different, but they share one thing in common: the need to connect to each potential audience member. This requires that a brand be stand-out, remarkable, different, engaging. We only build brands that get deep within the minds of the customer to create an emotional connection, creating interest and action. In addition, you only have a few seconds to create the spark, so you must be concise, unique, and powerful.
Getting initial attention is difficult enough, but harder still is relationship nurturing. We believe in the power of web-centric marketing to provide a place to further the brand-customer relationship. We believe in steering the brand experience from one central place, and allowing the customer to be largely in control. Gone are the days of sending out information and expecting action. Now, marketing is about creating customer-led movements – having them fall in love with what you are and what you stand for, gaining their trust, and then affecting their behavior.
We also believe in the power of measurement. Marketing is an investment, and it must be proven before it is scaled. Therefore, we create baselines, goals, and closely monitor actions. Once the actions prove a return on investment, they can be scaled immediately. If they fail to show promise, we test alternative directions. This leads to optimization.
We believe in both sides of the brain working in concert for the same goal: To help your customers fall in love with you, and then help you thrive.