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360 Marketing Strategy

Digital Marketing for Service Industries in the wake of COVID-19

Over the past few weeks, drastic measures have been taken on the city, state, and national level to prevent the spread of COVID-19. This has
greatly impacted the Service Industries in many ways. The importance of effective digital marketing is greater than ever. Here are 5 things to consider regarding advertising Service Industries in the wake of COVID-19:

People are spending more time at home

Dallas & Tarrant Counties have issued a “shelter-in-place” order, which means people are spending more time in their own homes. Furthermore, the school system has suspended classes to prevent the spread of this virus. People are running their HVAC units on a continual basis, utilizing their plumbing throughout the day, and shorting out their breakers more now than ever. There is a proverb that says, “where there are no oxen, the stalls are clean.” As people shift their focus to indoor, home-based activities they are taxing their systems at a greater level.

People want to maintain their comfort level

Whenever people are spending the majority of their time at home, they want comfortable temperatures, toilets that flush, and lights that
turn on.  As they are unable to leave their homes, there is an increased urgency to correct any issues or problems that would make their home environment uncomfortable. Businesses in the service industries are the unsung heroes, helping people to weather the COVID-19 storm. People are thankful when someone comes riding in on a white horse to save the day… even if that “white horse” looks very much like a service van.

People are less likely to read their bulk mail

I have witnessed several people in my neighborhood who carry a can of Lysol to their mailbox. They spray down their mail and the
nonessential mail does not even make it into their house. People are taking extra precautions to protect their homes and to prevent the spread of COVID-19. If you have relied heavily on direct mail in the past, you may not see the same return on that investment that you usually do. It is a wise decision to diversify your advertising mediums.

People are spending more time on social media

Many people who are social butterflies now find themselves banished from their group activities. People, in general, are trying to supplement their societal interactions with social media more and more each day. All social media platforms have seen a dramatic spike in usage in the past 14 days. Social Media advertising is one of the most effective mediums you can use. You can target your audience with laser precision, maximizing your ROI.  For more information on social media marketing, click this link:

Social Media Marketing

People investigate service issues online before they call.

The average person will generally google a problem before they reach out to a service provider to remedy their problem. Service industries have a great opportunity to capitalize on their search efforts through an intentional Pay-Per-Click campaign. Pay-Per-Click (PPC) brings your
advertisements only to those who search for custom targeted keywords /phrases making this the most effective form of advertising for Service Industries. If you would like more information on PPC advertising click on the link below or call to speak with a knowledgeable representative today.

Pay-Per-Click Management

CovMedia – (817) 813-3033

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